“I’ve been an artist since I was 2” Yusef Sirius El is a a man of many talents. Painter, musician but he is known for his success as a footwear designer. Name the brand..Adidas, Nike, ENYCE, he has designed for them. Millions have worn his designs. Our conversation covers the story of Yusef, footwear designer.
After walking by Jem a number of times, I had to satisfy my curiosity. When I walked, I saw aisles and aisles of colorful fabric from the ceiling to the ground. I loved the environment. Jem is not your typical fabric store. Jem is owned and operated by a brother-sister team, Michelle Zahabian, who is 24 years old, and her brother David. Their father was the owner of Fabric Warehouse across the street. After his passing a year ago, Michelle and her brother opened JEM, continuing their family tradition and a downtown staple. Located at 355 Broadway in NYC.
When I asked Michelle to describe their first year and half in business, she said it has been ” a lot of mini-miracles along the way”. Support NYC small business.