Filmed, interviewed, edited & shared by LaRon Batchelor.

Category: Fashion


  • What is Jem?

     After walking by Jem a number of times, I had to satisfy my curiosity. When I walked, I saw aisles and aisles of colorful fabric from the ceiling to the ground. I loved the environment. Jem is not your typical fabric store.  Jem is owned and operated by a brother-sister team, Michelle Zahabian, who is 24 […]

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  • My Small Story Mix II

    14 NYC stories in 14 minutes. A thread of conversations beginning with a new New Yorker  who is proof that people move to NYC from all over the world; a man roller skating w the bottom of a mannequin on his head  in soho; Freedom Bradley Dir-City Parks Foundations on what else “NYC Parks”; Founder […]

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  • Maya Contreras: Drummer, Author & Editor-In-Chief of The Dirty Durty Diary

     Born in Denver, Maya grew up in a creative family. She has done everything in the arts from writing, performance to management. We had a refreshing conversation at NYC’s Gramercy Park Hotel about her novel “The Him Book: One Woman’s Almost Religious Search to Find the One” ,   NYC , Family, longer editorial, Jeffrey Wright […]

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  • SMILEY’S YARNS: NYC’s #1 Knitter’s Haven Since 1935

     My first time in a yarn store so I turned on the camera. I stumbled upon the knitting factory for  New York’s melting pot. Based in Woodhaven, NY, Smiley’s Yarns is a company, established in 1935, that sells discounted yarn online and in store.  Some of the name brand yarns that it supplies include Lion […]

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  • Spur Tree, Ginger Watermelon Mojito, Saturday Nite & You

    If you’ve been to NYC’s Spur Tree, you may have met Ginger, Watermelon & Mojito. On Saturday, I filmed mixologist Mark blend them together and chatted with people about their Spur Tree faves. It takes “a” minute to make the GWM, so be patient and feel the DJs beats or be smart and order 2.

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  • Ehvonnae: ATL to NYC, DUMBO Fashion Boutique

    NYC Small Story: While taking a stroll thru NYC’s DUMBO, I came across the opening for Ehvonnae ‘The Glamorous & Gritty Accessories Store for Every Woman’. The Atlanta native & FIT Graduate lost her job 2 years ago and responded by opening a boutique in NYC’s DUMBO. She opened 1 week ago.

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  • Lady Saw: Queen of Dancehall on Jamaica, “My Way”, Family, Kimora Lee & Farming

    New Story: While at NYC’s Spur Tree , I noticed a woman wearing a leopard print with a line of people in line to interview her. Sean (the owner of Spur Tree) said “she would be good for your small stories”. Meet Jamaican-born reggae singer and “Queen of dancehall,” Lady Saw was the first female DJ to win a Grammy Award, and the first female to be certified triple platinum as a result of her work on No Doubt’s Underneath It All

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  • Yusef Sirius El: Footwear Designer on Fila, Carnegie Mellon, NYC & 10 yr Stages

    New Story: Yusef Sirius El (Joe Davis) is a a man of many talents. Painter, musician but he is known for his success as a footwear designer. Millions have worn his designs. Our conversation covers his start and technical training at FILA where he was director of basketball..then off to Avirex in 1997 where he built his 1st footwear brand from scratch. He shares his passion for working with small brands/companies, sneaker freaks, moorish roots, love for painting, his label as well as focus of mapping his life out in 10 year planning stages.

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  • Omar Dubois: Writer, Thinker on GOD MC, NY Currency, Editorial, Brits & The Gift

    New Story: Omar Dubois: writer, music curator, brand guru and all-round creative talent. Via Ghana, Brazil, London and now living in NYC. Omar got his start as Music Editor at TRACE Magazine and went on to write for publications that include Interview, Dazed & Confused, The Fader and The Financial Times’ How To Spend It. He’s presently working on “GOD MC” – a monograph on musician/cultural icon Jay-Z.

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  • Christ Couture: Christian Entrepreneur,Fashion & Brooklyn 1yr Anniversary

    New Story: Meet Dawn Elizabeth Adams. The entrepreneur behind Christ Couture, Christian fashion. We connected via Facebook and Dawn invited me to her 1 year anniversary at a Brooklyn Brownstone. From the music industry to spiritual fashion. Christ Couture® then will be a Christian lifestyle brand that represents the latest, hottest, and hippest products and services for Christians

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