“I’ve been an artist since I was 2”. Yusef Sirius El (Joe Davis) is a a man of many talents. Painter, musician but he is known for his success as a footwear designer. Name the brand..Adidas, Nike, ENYCE, he has designed for them. Millions have worn his designs. Our conversation covers his start and technical training at FILA where he was director of basketball & cross-training..then off to Avirex in 1997 where he built his “1st footwear line from scratch”. He took the business from $200,000 to $40million. Yusef shares his passion for working with small brands/companies, politics, shoe design, sneaker freaks, NYC Boroughs, moorish roots, love for painting, his label as well as his focus on being a strategic thinker by mapping his life out in 10 year stages. “A Mental Revolutionary ……on the path …puttin’ in work.” Yusef
MY SMALL STORY
Over the past 15 years I have traveled, filmed and and acquired a library of over 6,000 hours. From the recording studio in NYC to South African Safari’s, I have filmed my conversations and watched my library grow. On April 26, 2010, I launched www.MySmallStroy.com in NYC as a way to share insight. My Small Story contextualizes life through a collection of unscripted filmed conversations with small businesses, entrepreneurs, artists and everyday people filmed, edited & shared weekly by LaRon Batchelor – a videographer/ethnographer with 15 years experience filming conversations in 4 continents.