He started LA FAMIGLIA, which is comprised of MCs Polo (Alberto Cretara), Sha-one (Paolo Romano), and DJ Simi (Simone Cavagnuolo). La Famiglia is the oldest established hip hop group out of Naples, Italy. They are considered one of the most instrumental and influential groups in the development and growth of the Italian Hip hop scene which includes not only, music but other urban art forms such as aerosol art/graffiti and breakdancing. Vol. 1 (2005) & NAPOLIZM Vol. 2 (2009): The first two authentic compilation of Napolitan rap, recorded in Italy and published in the USA.
Naples is known for its pizzaioli; less so for its hip-hop and graffiti artists. Alberto Polo Cretara happens to be all of the above. Alberto and his partner Howard Estrin, decided to bring to lower Manhattan a very high quality product – Farinella: Italian Bakery Pizza & Panini.