What is Jem?

 After walking by Jem a number of times, I had to satisfy my curiosity. When I walked, I saw aisles and aisles of colorful fabric from the ceiling to the ground. I loved the environment. Jem is not your typical fabric store.  Jem is owned and operated by a brother-sister team, Michelle Zahabian, who is 24 years old, and her brother David. Their father was the owner of Fabric Warehouse across the street. After his passing a year ago, Michelle and her brother opened JEM, continuing their family tradition and a downtown staple. Located at 355 Broadway in NYC.

When I asked Michelle to describe their first year and half in business, she said it has been ” a lot of mini-miracles along the way”. Support NYC small business.

Published by MY SMALL STORY

Over the past 15 years I have traveled, filmed and and acquired a library of over 6,000 hours. From the recording studio in NYC to South African Safari's, I have filmed my conversations and watched my library grow. On April 26, 2010, I launched www.MySmallStroy.com in NYC as a way to share insight. My Small Story contextualizes life through a collection of unscripted filmed conversations with small businesses, entrepreneurs, artists and everyday people filmed, edited & shared weekly by LaRon Batchelor – a videographer/ethnographer with 15 years experience filming conversations in 4 continents.

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