Steven is a global creative, longtime friend and mentor to many New York entrepreneurs. Mr. Klein, a native of Brooklyn, has for three decades explored the relationship between contemporary culture and constructing efficient and proftable brand identity.”My small story is that I was lucky enough to be born in NY grow up in the projects go to public school in brooklyn have a father as a cab driver and just be allowed total absolute freedom to be anything that i want to be in NYC in my lifetime” Steven has worked with Ammirati Puris-Lintas, Lowe Lintas Partners, Hill, Holiday/Altschiller, Kirschenbaum + Bond, Grey Entertainment, GCI Group, Balet + Albert, DDB Digital, SiegelGale, TBWA / Chiat / Day and other agency groups. We had an unscripted conversation on why fewer than 15% of Americans have passports and he also shares a rather visual timeline of NYC from 1960-2010. His credits include top international brands including Iridium, Motorola, British Airways, Starwood W Hotels, InStyle Magazine, BMW North America, R.J. Reynolds, Levi’s, Mont Blanc, Swatch, Rockport, Maybelline, Trussardi and Motown Entertainment. Mr. Klein collaborated in establishing TRUE Agency in 2002 as the strategic director. TRUE is an advertising agency formed in partnership with TBWA worldwide and in July 2002 was named the A-A agency of record for Nissan Motors North America. He named and branded the contemporary art fair Scope (global culture on the verge) and art sponsorship group SCENIC. Steven is a 1972 graduate of the New York School of Visual Arts and along with Mr. Felber developed ALICE, a rapidly growing Swiss luxury lifestyle product now marketing ALICE Chocolate.
MY SMALL STORY
Over the past 15 years I have traveled, filmed and and acquired a library of over 6,000 hours. From the recording studio in NYC to South African Safari’s, I have filmed my conversations and watched my library grow. On April 26, 2010, I launched www.MySmallStroy.com in NYC as a way to share insight. My Small Story contextualizes life through a collection of unscripted filmed conversations with small businesses, entrepreneurs, artists and everyday people filmed, edited & shared weekly by LaRon Batchelor – a videographer/ethnographer with 15 years experience filming conversations in 4 continents.