Walking through the Lower Eastside, I bumped into Steven. A year ago, he launched www.NotVogue.com and today he was up for a chat on the fly. The site is pretty cool, and it described as “Counterculture vs Over the Counter Culture”. In response to a journalist question of , How do you decide who gets in Vogue? , The Paris-Vogue editor-in-chief said “You are Vogue or you are not Vogue .’ So I thought 1,000 of people in the world are Vogue and 7 billion on the planet are Not Vogue.” Steven walks us through the last year. Mr. Klein, a native of Brooklyn, has for three decades explored the relationship between contemporary culture and constructing efficient and proftable brand identity. He named and branded the contemporary art fair Scope (global culture on the verge) and art sponsorship group SCENIC. Steven is a 1972 graduate of the New York School of Visual Arts.