Groovey Lew calls himself the “King of Fashion” and rightfully so – his creativity and ingenuous eye for style has been spotted on some of your favorite artists: Biggie, Lil Wayne, Lil’ Kim, Jadakiss, Lauryn Hill, 112, Total, Puffy and many more. Lately, Groove’s been dabbling in film, styling big Hollywood flicks like Notorious featuring Derek Luke and Brooklyn’s Finest with Don Cheadle. Oxygen channel’s, “House of Glam,” scouted the legendary stylist to appear on they’re hit reality TV show as well.

The King of Fashion Groovey Lew shouts out luxury sneaker brand Kustome Collabo on a visit to Barney’s New York.

By making the clothes his own, Groovey is able to keep his style timeless. Contrary to what everyone thinks, styling isn’t just about finding an outfit for an artist. “It’s focusing, it’s homework it’s studying…you’re dealing with attitudes, and behind the scene stuff that people do not see. While yall sleep, I’m running around tying shoes, sweating and busting my ass,” said Groovey.

Kustome is a luxury brand developed by sneaker connoisseurs for collectors and those who live a rockstar lifestyle and search for product that’s exclusive and well refined.