Filmed, interviewed, edited & shared by LaRon Batchelor.
Gus Johnson: “Rise & Fire”
“My small story is I have a son. He is 9yr olds. Che is the best thing to ever happen to me. We have a great relationship. I’m from the westside of Detroit..went to St. Cecilia, Detroit Jesuit high school, went to Howard University..got into sport broadcasting business.. worked in Waco,Texas.. Huntsville, Alabama, Washington, DC, Greensboro, NC, ESPN2, ESPN28, MSG..I work for everybody..I thought I was going to be a lawyer. I humbled and stumbled into sportscasting. I found that it was my calling..the best thing.” He currently calls play-by-play for Fox Sports, Showtime, the Big Ten Network and the San Jose Earthquakes of Major League Soccer.
In 2010, he trademarked his famous line “Rise And Fire” for use on athletic apparel and plans to launch a Web site some time before the NCAA men’s basketball tournament ends so that fans can buy can by hats, licensed by New Era, and T-shirts.
Over the past 15 years I have traveled, filmed and and acquired a library of over 6,000 hours. From the recording studio in NYC to South African Safari’s, I have filmed my conversations and watched my library grow. On April 26, 2010, I launched www.MySmallStroy.com in NYC as a way to share insight. My Small Story contextualizes life through a collection of unscripted filmed conversations with small businesses, entrepreneurs, artists and everyday people filmed, edited & shared weekly by LaRon Batchelor – a videographer/ethnographer with 15 years experience filming conversations in 4 continents.